The C.E.T. brand has led the way for at-home pet dental care products for more than 30 years. These toothpastes are designed to be readily accepted by pets with 5 yummy flavors for all pets with the potential to form plaque. Virbac's knowhow has helped incorporate non-foamy enzyme and abrasive elements creating toothpastes that are safe for pets, even if swallowed! That's a big reason why the C.E.T. Brand is #1 recommended by veterinary professionals for at home pet dental care.